Author: cpradmin

Adopting a Culture of Continuous Improvement

Building a culture of continuous improvement in the very competitive world of business is essential to long-term growth and is a bedrock for survival Nurturing a culture of assessing what the customer values and finding ways to provide that value…

On-demand Support for Marketing and Communications

Caribbean PR Agency (CPRA) and our affiliates are offering on-demand strategic communications and marketing and public relations support to the Marketing and Communications teams in its delivery of its business objectives and attendant advocacy and branding initiatives. Our broad spectrum…

Shifts in Traditional Way of Marketing

Consumers today are exposed to multiple sources of information which have radically changed the way they interact with products and services. The shift in the balance of power to consumers has altered the traditional way of marketing and replaced by…

Delivering Premium Value to Clients

Life has certainly changed for careers in the PR/Marketing industry and in many other sectors as well. It’s no longer simply about offering the usual PR/Marketing advice/guidance to clients and keeping them contented. Now, it’s about incorporating new learning and…

15 Signs That You Are Emotionally Intelligent

When emotional intelligence (EQ) first appeared to the masses, it served as the missing link in a peculiar finding: People with average IQs outperform those with the highest IQs 70 percent of the time. This anomaly threw a massive wrench…

The Coaching Centre

Our Coaching Centre offers comprehensive workshops in Media Awareness, Presentation Skills and Crisis Communications. Sessions include up to eight persons for greater interaction, hands-on training and effective outcome. Prior to the workshop session, our team of highly experienced trainers will…

Effectively Engaging the Media

So the media are ignoring your press releases and your bosses are breathing down your necks. Getting your press release circulated in the media is an excellent way of increasing your company’s profile. But it’s more than that. It’s bringing…