Category: CPRA Blog

Shifts in Traditional Way of Marketing

Consumers today are exposed to multiple sources of information which have radically changed the way they interact with products and services. The shift in the balance of power to consumers has altered the traditional way of marketing and replaced by…

Delivering Premium Value to Clients

Life has certainly changed for careers in the PR/Marketing industry and in many other sectors as well. It’s no longer simply about offering the usual PR/Marketing advice/guidance to clients and keeping them contented. Now, it’s about incorporating new learning and…

15 Signs That You Are Emotionally Intelligent

When emotional intelligence (EQ) first appeared to the masses, it served as the missing link in a peculiar finding: People with average IQs outperform those with the highest IQs 70 percent of the time. This anomaly threw a massive wrench…

Effectively Engaging the Media

So the media are ignoring your press releases and your bosses are breathing down your necks. Getting your press release circulated in the media is an excellent way of increasing your company’s profile. But it’s more than that. It’s bringing…