Category: Recent Articles

Shifts in Traditional Way of Marketing

Consumers today are exposed to multiple sources of information which have radically changed the way they interact with products and services. The shift in the balance of power to consumers has altered the traditional way of marketing and replaced by…

Delivering Premium Value to Clients

Life has certainly changed for careers in the PR/Marketing industry and in many other sectors as well. It’s no longer simply about offering the usual PR/Marketing advice/guidance to clients and keeping them contented. Now, it’s about incorporating new learning and…